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When it comes to your website, you should opt to have the best web design possible. You may be thinking that design doesn’t matter, but it is one of the most important features of a website. It can make or break your site, and if you aren’t getting conversions, the design may be to blame. But what is it about web design that is so important?

Reason to choose web design

First Impressions

First impressions are more important than ever before. No matter how your website was reached, first impressions will always make or break conversions. There are many arguments that state content is what people are after, not the design itself, but your design should be easy to use and it should be capturing. Sure, good content will increase the rate of visitations to your website, but the design will keep them there.

If you visit a website that is confusing and looks down right terrible, you can assume that it is not a comfortable place to be. Not only does your website content need to be up to par, but the design needs to deliver what the content speaks and make an overall great first impression that will last.

Great Usability

Usability is crucial. Without proper usability, your potential customers may and will go somewhere else. Your users want a great experience, and an easy one at that. If you currently have a website that isn’t very user friendly, chances are people aren’t having a great experience and will give someone with a better website design their service.

Great Design = Great Control

If you have great web design, chances are, you are going to have great control over the audience. Unlike social media pages, you can control the design of your website. This only means that you can control the user’s experience and even guide them through the site, suggesting which page they should visit next. Ever notice the ads on the right side of Facebook? Those ads can pull the user in many different direction, which means you can use similar elements on your website for great deals or promotions that demand attention.

If you’re looking to give the best first impression, provide customers a great experience with unstoppable usability and capture control with an unbeatable design, our web design services are for you. Contact us online or stop by our office for more information. We’re currently service Downer’s Grove and Chicago!