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Jesus V. from VSI Consulting

“ The entire Plego team are so easy to work with. They designed our website EXACTLY the way we wanted. Highly recommended!

VSI Consulting

VSI Consulting – SEO
www.vsi-consulting.com

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Client Profile

For over two decades, VSI has been at the forefront of ergonomic innovation, helping businesses create safer, more efficient workplaces. Specializing in ergonomic program development, training classes, and evaluations, VSI has earned its reputation as a trusted leader in optimizing work environments.

Client Industry

Workplace Safety and Ergonomic Solutions

Business Challenges

VSI Consulting possessed deep expertise and a long history of success, but their online presence was failing to capture the high-intent audience searching for their services.

From an SEO perspective, the key challenges included:

  • The site suffered from critical Core Web Vitals failures, with mobile performance scores as low as 12/100, causing high bounce rates on mobile devices.
  • Important service pages were not ranking for “transactional” keywords, missing out on ready-to-buy decision-makers.
  • A structure that search engines struggled to interpret, leaving key content unindexed.
  • Desktop load times exceeded 5.7 seconds, negatively impacting both user experience and organic rankings.

As a result, organizations actively searching for ergonomic evaluations were finding competitors instead of VSI. VSI needed a strategy that fixed the technical foundation while aggressively targeting qualified leads.

Solution

After completing a full website revamp on WordPress Divi, Plego implemented a structured SEO plan designed to increase visibility, performance, and engagement.

Our solution included:

  • Detailed keyword research based on real user search behavior
  • Optimization of all major service pages for high-intent keywords
  • Improved internal linking to strengthen page authority
  • Technical SEO updates to enhance indexing and crawlability
  • Metadata and heading structure optimization
  • Performance tuning to significantly improve load times
  • Ongoing monitoring and adjustments using analytics data
  • Content refinement to better communicate VSI’s expertise

The focus was to make the website both search engine friendly and user friendly, so the right people could easily find and engage with VSI online.

  • We overcame the native bloat of the Divi framework by implementing aggressive caching, script deferment, and image optimization. This transformed the site from “slow” to “highly responsive.”
  • We pivoted from broad informational terms to specific, high-value queries used by HR Directors and Safety Managers.
  • We stabilized the layout (eliminating visual shifts) and minimized blocking time to ensure the site passed Google’s strict page experience signals.
  • We restructured service pages to better align with user needs, turning passive readers into active leads.

A Fresh Digital Start Helps VSI Consulting Reach More People Who Need Them

The most critical phase of this project was ensuring the new site was not just beautiful, but lightning-fast. We achieved elite performance scores rarely seen on heavy WordPress themes.

Before and After SEO (Mobile)

  • Mobile Score: Jumped from a critical 12 to an elite 96.
  • Interactivity: Reduced Total Blocking Time (TBT) from 1,260ms to 0ms, ensuring instant responsiveness for users.

Before and After SEO (Desktop)

  • Load Time: Slashed fully loaded time from 5.7 seconds to 0.99 seconds.
  • Performance Grade: Improved from a C (71%) to a perfect A (100%).

As the SEO improvements rolled out, VSI Consulting began to see steady and meaningful growth.

Better rankings led to more visibility. More visibility led to more visitors. And more visitors led to more real business conversations.

What was once a quiet online presence became a consistent and reliable source of qualified leads.

A Modern Website Supported by Smart SEO

The redesigned VSI website created a strong foundation. Strategic SEO gave it momentum.

By aligning technical performance, content clarity, and search intent, Plego helped VSI move from being hard to find online to being easy to discover by the organizations that needed them most.

The Results

180%
Organic Traffic
 
210%
Website Inquiries
 
120%
Page One Keywords
 
82%
Faster Load Time
 

A 180% increase in organic traffic

More HR leaders, safety managers, and decision-makers are now discovering VSI through everyday Google searches.

A 210% increase in online inquiries

Clearer service pages and stronger calls-to-action turned more visitors into meaningful conversations.

A 120% increase in page one rankings

VSI gained strong search visibility for important ergonomic evaluation and training keywords.

A 82% improvement in site load speed

Technical and performance optimizations created a faster, smoother experience that supported both SEO and user engagement.

Helping Expertise Shine Online

VSI Consulting has always delivered outstanding value to their clients. SEO simply helped that value become more visible.

With a modern website and a focused search strategy, VSI now reaches more organizations, answers more questions, and connects with more people who need their guidance.

Technologies Used

SEO & Performance Optimization Tools, WordPress (Divi)

Services Provided

Search Engine Optimization, Content Creation, Website Design & Development