VSI Consulting
VSI Consulting – WordPress (Divi)
Client Profile
For over two decades, VSI has been at the forefront of ergonomic innovation, helping businesses create safer, more efficient workplaces. Specializing in ergonomic program development, training classes, and evaluations, VSI has earned its reputation as a trusted leader in optimizing work environments.
Client Industry
Workplace Safety and Ergonomic Solutions
Business Challenges
VSI approached Plego during a pivotal moment in their digital journey. They were eager to modernize their online presence and better connect with their audience. The existing website fell short in several ways:
- The minimalist design didn’t capture the modern digital trends or showcase their expertise effectively.
- Navigation was unintuitive, making it difficult for users to explore their services.
- The founder’s story—a key part of their brand identity—was not adequately highlighted.
- The “Contact Us” page lacked the engaging elements needed to encourage inquiries and interactions
Solution
Our approach to transforming VSI’s online presence went beyond just aesthetics—it was about creating a site that reflected their expertise and connected with their audience on a deeper level. Here’s how Plego reimagined their website:
- Dynamic Homepage Revamp
Designed a sleek, modern homepage with compelling messaging that highlights VSI’s expertise and unique value proposition. - Service Pages with Depth
Reimagined the service pages with detailed, easy-to-digest content to help users quickly grasp VSI’s range of offerings. - Founder’s Story Highlighted
Created a dedicated page to celebrate VSI’s founder, showcasing their contributions to the ergonomic field and adding a personal touch to the brand. - Seamless Navigation
Simplified the site’s navigation, ensuring users can effortlessly find the information they need. - Engaging Contact Page
Redesigned the “Contact Us” page with a user-friendly layout, strategic call-to-action elements, and an inviting design to drive inquiries. - SEO Optimization
Kicked off ongoing SEO efforts to boost VSI’s online visibility, ensuring they connect with the right audience at the right time.
This transformation gave VSI a modern, user-friendly website that not only represents their expertise but also enhances user engagement and supports long-term growth.
Homepage
The homepage of VSI Risk Management and Ergonomics sets a professional tone with a clean, modern design and user-friendly layout. It features a compelling hero section showcasing their expertise with the tagline “Ergonomics by Real Ergonomists” and a prominent CTA button.
An embedded video adds a personal touch, introducing visitors to VSI’s mission and services in an engaging way. The minimalistic design, paired with trust-building elements like the “Board Certified” badge, ensures a seamless and professional user experience while encouraging user interaction.
This section highlights VSI’s ergonomic evaluation services tailored for diverse work environments, including home, office, laboratory, and industrial settings, with engaging visuals for each.
The “Why Choose Us?” segment reinforces trust with a focus on their expertise, academic qualifications, and experience with Fortune 500 companies. Clear imagery, concise text, and a prominent CTA enhance user engagement and accessibility.
This section emphasizes VSI’s Ergonomic Training programs, tailored for individuals with varying levels of expertise. It highlights their engaging, hands-on courses designed to develop essential ergonomic skills across industries.
A “Contact Us Today” button encourages inquiries. The client testimonial carousel below strengthens credibility, showcasing positive feedback and trust from well-known organizations, supported by visuals of logos and client photos for authenticity.
The Contact Us section provides a streamlined form for users to inquire about workplace ergonomic services, with fields for name, email, phone number, and comments. A professional photo and a clear “Submit” button add a personalized touch.
Below, a Get Started Today prompt showcases VSI’s service areas, while the footer organizes resources into government, industry, education, and service categories. Social media links and contact information are prominently displayed, ensuring accessibility and encouraging user engagement.
About Us
The About Us page presents VSI’s journey and expertise with a clean, professional layout.
The section includes a concise “Our Story” narrative, highlighting the company’s founding in 2001 by Jeanne Iverson, trusted partnerships with industry leaders like Apple and Logitech, and collaborations with California state and local government agencies.
A team photograph adds a personal, approachable element, reinforcing trust and authenticity.
The Certified Ergonomists section highlights VSI’s two decades of expertise in ergonomic program development and training, emphasizing their board-certified professionals and their unique approach.
The layout incorporates team visuals and concise content that showcases their knowledge in human interaction with tools and work environments. Below, the Management Team section introduces key personnel with professional headshots and roles, enhancing trust and transparency.
The overall design fosters credibility and approachability.
Services
The Ergonomic Evaluations page is designed to showcase VSI’s tailored services for diverse work environments. It features two main sections: Office Evaluations and Industrial/Manufacturing Evaluations. The Office Evaluations section uses a clean accordion layout to present detailed offerings, such as workstation assessments and virtual evaluations, ensuring users can easily access specific information.
The Industrial/Manufacturing section utilizes bullet points to outline services like task assessments and ergonomic risk mitigation, paired with relatable imagery for visual engagement. This user-friendly design ensures clarity and encourages potential clients to explore VSI’s expertise.
The Laboratory section highlights VSI’s specialized ergonomic evaluations tailored for laboratory environments, focusing on assessing daily tasks, identifying ergonomic risks, and offering detailed recommendations to enhance safety and efficiency. Bullet points paired with relevant imagery ensure clarity and visual engagement.
The Ergonomic Training section promotes workplace wellness through educational workshops, specifically targeting office environments. With a sleek, two-column layout, it outlines workshop details like ergonomic risk identification, tool selection, and injury prevention techniques, providing a professional and approachable design that encourages user interaction.
The Train the Trainer section presents advanced workshops designed for individuals with prior ergonomic knowledge. It emphasizes corporate-level implementation, product analysis, and fostering ergonomic cultures through a clear, bulleted list and engaging visual layout.
The Program Development section outlines VSI’s commitment to building tailored ergonomic programs. With a focus on improving workplace efficiency and safety, it highlights services like structured evaluations, custom policies, and vendor liaison, combining detailed content with modern visuals to communicate professionalism effectively.
Testimonials
The Testimonials page features a clean, minimalistic layout showcasing client experiences with VSI. Each testimonial is highlighted within distinct, readable sections, complete with client names, roles, and organizations.
The page design uses subtle visual elements, like quotation marks and organization logos, to add credibility and professionalism while emphasizing the impact of VSI’s ergonomic services.
Jeanne Iverson’s Legacy
The Jeanne Iverson’s Legacy page pays tribute to the founder of VSI, highlighting her passion for Human Factors and Ergonomic Engineering.
It features a heartfelt dedication alongside her photo, with a focus on continuing her legacy through the Jeanne Marie Iverson Memorial Scholarship Fund. This scholarship supports students in the Human Factors/Ergonomics Program at San Jose State University, reflecting Jeanne’s commitment to inspiring the next generation of ergonomic engineers.
The page has a clean and inspiring layout, with a call-to-action link for contributing to the scholarship.
This section highlights Jeanne Iverson’s professional contributions, showcasing her collaborations with leading brands.
The layout effectively combines visuals of her projects and a detailed list of her accomplishments for credibility and inspiration.
Contact Us
The “Contact Us” page offers a clean and user-friendly layout with a central form for users to provide their name, email, phone number, and comments.
The section reassures users of the company’s focus on improving employee health and productivity while reducing workplace risks. Additional contact details, including phone number, operating hours, and service areas, are visually separated with icons for quick reference, enhancing usability and accessibility.
